When organizing the structure of a speech it is helpful to remember these points:

1. What is the main point you want your audience to take away?

First of all, make sure that you know what it is. And then make certain that you state it clearly and succinctly near the beginning of your talk. You most likely will have more than one point that you want to make, but be certain of your main overriding message. The other points you make will support that message. After you have organized your points, illustrate them with stories and examples.

2. What value is your presentation to the audience?

If they perceive value they will listen, if not they will tune you out. People are very busy and they need to know that listening to you is a wise investment of their time. Relating your material to the needs of your audience is imperative. The best way to do this is to know your audience. Find out their statistics (age, sex, employment) but also find out what they are proud of, and areas that they have difficulties. With this information pick stories and examples that relate to their lives.

3. What are they supposed to do with your information?

Even if the audience finds your presentation fascinating, it won't have much impact if they don't know what to do with the information. Give them some clear simple actions that will allow them to integrate your material. Offer some suggestions for the future that will enable them to receive more benefits from your speech.